Apple Announces Apps for Earth
Tech giant Apple has
announced the arrival of a new green-initiative known as “Apps For
Earth” to coincide with Earth Day next week.
The project aims to
spread environmental consciousness through its millions of customers by
injecting environmental themes and motifs into 27 of its most popular
apps.
Apple plans to run “ Apps
For Earth,” in partnership with the World Wildlife Fund, for ten days,
starting today and ending April 24. Earth Day is Friday April 22.
During this run, popular
games like Angry Birds 2, Jurassic World: The Game, and SimCity BuildIt
will all have ecologically minded twists.
In SimCity BuildIt,
for example, users will be able to plant a massive forest right in the
midst of their city, as well as build coral reefs offshore and create
habitat for endangered animals like tigers, gorillas, and pandas.
In Angry Birds 2, the avian protagonists will promote ocean
conservation by defending the seas’ ecosystems from the devilish pigs.
Each time one of the 27 apps involved is purchased, the proceeds
will go to support the World Wildlife Fund in order to bolster the
foundation’s climate and environmental initiatives.
The Washington Post
pointed out that given the size of the App Store—which is spread across
155 countries with millions of users—as well as the popularity of some
of the apps themselves—Angry Birds 2 has been downloaded 85 million
times—the proceeds from this initiative could be one of the largest
conservation fund-raising efforts ever.
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